1. Introduction
This Privacy Policy applies to Fyd Homes, a real‑estate marketing company based in India. It explains what personal data we collect, why we collect it, how we use and share it, how it’s safeguarded, your rights, and how to contact us.
2. Data We Collect
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Personal Data: name, email, phone number, mailing address. 
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Marketing Preferences: opt-in for newsletters, communication preferences. 
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Technical & Cookies: IP address, device/browser information, analytics data. 
3. Purpose & Legal Basis
We collect and process your personal data to:
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Respond to inquiries and provide property-related information. 
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Send marketing communications only with your consent, which you can withdraw at any time. 
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Conduct internal analytics and improve services. 
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Comply with legal requirements 
4. How We Collect Data
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Via contact forms, property inquiry forms, lead capture on websites. 
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From publicly available sources or property portals. 
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Through cookies, analytics, and tracking tools (with opt‑in for non‑essential types). 
5. How We Use Your Data
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To respond to inquiries and promote listed properties. 
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To send newsletters, alerts, or updates—only if you’ve given explicit consent. 
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To analyze traffic and improve our website and marketing. 
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To fulfill legal or compliance requirements, including RERA advertising rules 
6. Data Sharing & Disclosure
We may share your data with:
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Third-party service providers (e.g. CRM platforms, analytics providers). 
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Government or regulatory authorities when required by law. 
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Legal parties in compliance or dispute situations. 
 We do not sell, rent, or trade your personal data7. Data Storage & Retention- 
Personal data is stored securely and retained only as long as necessary for business operations. 
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Consent and marketing preference records are maintained until revocation. 
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After lead lifecycle or service termination, data is anonymized or purged in accordance with internal and legal retention standards. 
 
 8. Security MeasuresWe apply adequate security safeguards including encryption, access controls, and audits—aligned with standards under IT Rules 2011 and best practices under DPDP Act 
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We apply industry-standard security safeguards such as:
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Encryption of sensitive data. 
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Access controls and periodic security audits. 
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Compliance with ISO/IEC 27001‑like standards where possible 
9. Your Rights under Indian Law
Under the DPDP Act, you may:
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Access your personal data. 
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Correct or update inaccuracies. 
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Request erasure (“right to be forgotten”). 
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Withdraw consent at any time. 
10. Cookies & Tracking
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We use essential cookies for website operation. 
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Non-essential cookies (analytics, marketing) are activated only after obtaining your explicit consent. 
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You may change or withdraw consent through browser settings or cookie preference panel wpeka.com. 
12. Policy Updates
We may update this policy periodically—for example, when laws change or our data practices evolve. We will notify you via our website or email, and the effective date will be revised accordingly.
13. Miscellaneous
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Our policy does not apply to third-party websites or apps linked from our site. 
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If you submit personal data through such third-party platforms, you should review their privacy policies. 
⚖️ Compliance Summary
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Meets India’s IT Rules, 2011 requirements (collection, consent, security, policy publication) Apar Law. 
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Reflects obligations under the DPDP Act, 2023: transparency, consent mechanism, data-principal rights rights, grievance procedures, cross-border disclosure if applicable en.wikipedia.orgLinkedIn. 
Feel free to customize the placeholders (e.g. officer name, addresses, data retention durations) and review with a legal advisor to ensure your final policy is fully compliant with the DPDP Act rules once officially issued. Let me know if you’d like help translating this into Malayalam or adding sections for specific marketing channels!
